So, you just created a subreddit or got the invite to join a mod team. Maybe you’re excited to clean up the "trash," or maybe you’re terrified of ruining the "vibe." Either way, most new mods start with the same broken mindset: you’re...
The great misunderstanding at the heart of community “Build it and they will come” is the most persistent lie in community building because it flatters founders, executives, and platform teams in exactly the ways they most want to be...
Why “more followers” won’t save you from a relationship problem The big mistake everyone keeps making Somewhere along the way, “We’re building a community” became a fancy way of saying “We’re getting more followers.” Slack workspaces with...
Social media talks at people, community brings people together. One is a megaphone, the other is a campfire.Treat them like the same thing and you’ll never get the real power of community. Scroll, like, share... cool. But where’s the...
Online community management is crucial for brands seeking to deepen customer loyalty, drive engagement, and foster organic growth. By nurturing a vibrant community of advocates, content creators, and problem-solvers, brands not only...
Social media management is the strategic process of creating, scheduling, analyzing, and optimizing content across multiple social media platforms to grow a brand's audience, increase engagement, generate leads, and manage reputation. It...
Community management is the practice of building and maintaining healthy, engaged groups through purposeful connection, clear facilitation, and consistent support. It goes beyond moderation to create structure, nurture relationships, and...
Community management is its own distinct discipline, yet every week numerous job postings pop up calling for “community managers” whose duties have little to do with what real community work entails. Instead, these roles often read more...
Blessed are the lurkers,for they remind us that listening is participation too. Blessed are the question‑askers,for they spark the conversations others didn’t know they needed. Blessed are the moderators,for they keep the peace without...
Choosing a community platform isn’t a one-off decision you lock in forever. It’s a living strategy that evolves as your members, needs, and goals shift. Community platform choice isn’t something you check off a list and never look at...
I’ve seen talk about celebrating big membership spikes or post counts, and I want to throw in a perspective. Vanity metrics are the babysitting story we all know: telling the parent, “The kids had so much fun tonight!” while conveniently...
There is a popular myth about the future... that it waits somewhere on the horizon, a place we can reach if we walk fast enough, work hard enough, innovate brilliantly enough. In this myth, community is often treated as part of that...