Social media management is the strategic process of creating, scheduling, analyzing, and optimizing content across multiple social media platforms to grow a brand’s audience, increase engagement, generate leads, and manage reputation. It involves a combination…
Community Manager Live©
Community Manager Live is currently on hiatus. If you enjoy authentic, reflective discussions about community building, please check out the blog below for insights and practical tips on community management.

What is Community Management?
Community management is a trust business. If you want lasting success, treat every interaction as a chance to build confidence and reinforce your group’s unique character. Don’t just create rules—live them, so people know what to expect. The best community manager…
When “Community Manager” Means Everything but Community – Why Most CM Job Descriptions Miss the Mark
Too many job postings call roles community management, but in reality, they’re listing tasks better suited for marketing, customer support, or admin. This common confusion leads to burnout and frustration for both companies and candidates. Here’s how to spot and cor…
Beatitudes of the Online Tribe
Blessed are the lurkers,for they remind us that listening is participation too. Blessed are the question‑askers,for they spark the conversations others didn’t know they needed. Blessed are the moderators,for they keep the peace without killing the joy. Blessed are the…
Your Community Platform Isn’t Forever: Treat It Like a Living Strategy
Picking a community platform isn’t a final destination, it’s a checkpoint. What worked perfectly for your first 50 members won’t necessarily hold up at 5,000. The best communities don’t cling to tools out of nostalgia… they evolve their spaces as needs grow, t…
Return on Ego vs. Return on Investment: Why Vanity Metrics Lie to You
Vanity metrics will pat you on the back, but they won’t keep your community alive. The real question isn’t how big your numbers look, but how deeply your people engage and how much value they bring back to the business
Your Host
Meet David DeWald
David DeWald is a pioneering online community professional with over 25 years of experience building, managing, and evolving digital communities of all sizes—some reaching millions of members. Since the late 1990s, he has partnered with diverse organizations and businesses to establish impactful online presences that foster engagement and growth. David is widely respected among his peers for his deep expertise in community strategy, engagement, moderation, and advocacy development. Beyond managing communities, he actively contributes to the industry through thought leadership, including public speaking, and blogging, sharing actionable insights to elevate the practice of community management globally.







