by David DeWald | Jan 15, 2026 | Blog
The great misunderstanding at the heart of community “Build it and they will come” is the most persistent lie in community building because it flatters founders, executives, and platform teams in exactly the ways they most want to be flattered: your product is...
by David DeWald | Jan 2, 2025 | Blog
Remember the last time you walked into a party where you didn’t know anyone? That overwhelming feeling of being lost in a sea of faces? That’s exactly how members feel in large, unsegmented online communities. The Magic of Breaking Things Down Think of...
