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Why ‘Build It and They Will Come’ Still Won’t Die

Why ‘Build It and They Will Come’ Still Won’t Die

by David DeWald | Jan 15, 2026 | Blog

The great misunderstanding at the heart of community “Build it and they will come” is the most persistent lie in community building because it flatters founders, executives, and platform teams in exactly the ways they most want to be flattered: your product is...

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