Why ‘Build It and They Will Come’ Still Won’t Die

Why ‘Build It and They Will Come’ Still Won’t Die

The great misunderstanding at the heart of community “Build it and they will come” is the most persistent lie in community building because it flatters founders, executives, and platform teams in exactly the ways they most want to be flattered: your product is...
Stop Calling Your Audience a Community

Stop Calling Your Audience a Community

Why “more followers” won’t save you from a relationship problem The big mistake everyone keeps making Somewhere along the way, “We’re building a community” became a fancy way of saying “We’re getting more followers.” Slack workspaces with no conversation got rebranded...