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Strategic Proposal: Community vs. Social Media Metric Realignment

Strategic Proposal: Community vs. Social Media Metric Realignment

by David DeWald | Mar 3, 2026 | Blog

This template is designed to help you sit down with your manager or HR lead and bridge the gap between their expectations and your actual output. It moves the conversation away from “I’m overwhelmed” and toward “We are measuring the wrong things for...
Why Your “Tiny” Group is Actually Your Biggest Lever

Why Your “Tiny” Group is Actually Your Biggest Lever

by David DeWald | Feb 16, 2026 | Blog

Stop obsessing over the “law of large numbers” and start designing for the power of the few. If you’ve spent any time in the community industry over the last decade, you’ve been conditioned to worship at the altar of scale. We talk about “active...
The Ghost Town Myth: Why You Can’t Post Your Way Out of a Dead Community

The Ghost Town Myth: Why You Can’t Post Your Way Out of a Dead Community

by David DeWald | Feb 11, 2026 | Blog

The Ghost Town Myth: Why You Can’t Post Your Way Out of a Dead Community Reviving a stagnant space isn’t an engagement problem; it’s a structural one. We have all seen it happen; a once-vibrant community… a place where ideas flowed, connections were...
The Great Seeding Misconception: Why Your First Five Posts Matter More Than Your First 500 Members

The Great Seeding Misconception: Why Your First Five Posts Matter More Than Your First 500 Members

by David DeWald | Feb 4, 2026 | Reddit

You spend three months vetting platforms. You obsess over the hex codes of your sidebar. You draft a “Community Guidelines” document that could rival the Magna Carta. And then, the big day arrives. You send the invite link to your email list, sit back, and...
Stop Calling It “Just Modding”: Why Community Creation Is Product Design

Stop Calling It “Just Modding”: Why Community Creation Is Product Design

by David DeWald | Jan 28, 2026 | Blog, Reddit

Reddit mods aren’t hall monitors. They’re product designers building living spaces out of words, visuals, and norms. The great misunderstanding Every few months, someone publishes a breathless post about “thankless Reddit mods”… framing moderation as janitorial,...
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Recent Posts

  • Strategic Proposal: Community vs. Social Media Metric Realignment
  • Why Your “Tiny” Group is Actually Your Biggest Lever
  • The Ghost Town Myth: Why You Can’t Post Your Way Out of a Dead Community
  • The Great Seeding Misconception: Why Your First Five Posts Matter More Than Your First 500 Members
  • Stop Calling It “Just Modding”: Why Community Creation Is Product Design

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