January 18, 2023

An Overview of Community Management as a Profession

By David D.

Online community management is a profession that involves the creation, growth, and maintenance of online communities. These communities can take many forms, such as social media groups, online forums, or even virtual worlds. The goal of online community management is to foster a sense of belonging and engagement among members, promoting their participation and contribution to the community.

Community Professionals are responsible for a wide range of tasks, including setting community goals and objectives, creating and implementing community guidelines, curating and creating content, moderating discussions, and resolving conflicts. They also use analytics and metrics to track the health and growth of the community, as well as to identify areas for improvement. Community Professionals are also responsible for identifying and addressing toxic behavior and fostering a positive and inclusive community culture. They work to create an environment where members feel safe and welcome to express themselves, share ideas and collaborate with others.

In addition to these day-to-day responsibilities, Community Professionals also play a critical role in times of crisis or high-stress situations. They are responsible for communicating effectively with members during these times and promoting resilience and recovery within the community. They may also be called on to manage community monetization strategies, leveraging sponsorships and partnerships to support community growth, while also identifying and addressing potential conflicts of interest. Community Professionals also work on building and nurturing community leader/ambassador program, creating and promoting events and activities within the community.

Community management can be a challenging and rewarding profession. It requires a deep understanding of human behavior, as well as a strong set of skills in areas such as communication, content creation, and community building. It also requires an ability to adapt and evolve as online communities and technologies continue to change. Community Professionals need to stay up-to-date with the latest trends and best practices in community management, as well as be able to work effectively in a remote and fast-paced environment.

Overall, online community management is an important and growing field. As more and more people spend time online, the need for strong and vibrant online communities continues to grow. Community Professionals play a critical role in building and maintaining these communities, fostering engagement and participation among members, and promoting a positive and inclusive culture. With the rise of social media, the role of community management is becoming more and more important in businesses, non-profit organizations, and government agencies as well. With the right skills and experience, Community Professionals can find rewarding and challenging career opportunities in a wide range of industries and organizations.

David D.
David D.

Building Online Communities since 1998 | Full Stack Community Professional | Host of Community Live