January 3, 2025

Building Communities Beyond Discord: Considerations and Challenges

By David DeWald

The biggest issue is that Discord is basically like trying to build a community in a rushing river – everything just flows by and disappears.

If someone shares an amazing resource or has a brilliant discussion on Monday, good luck finding it by Friday! The real killer is the “you had to be there” problem. Miss a day? You’re scrolling through hundreds of messages to catch up. Miss a week? You might as well not bother. This is especially painful for:

  • Support communities: Nobody can find previous solutions, so you end up answering the same questions over and over
  • Professional communities: Try building any kind of knowledge base when everything vanishes into the void
  • Advocacy groups: Can’t build momentum when your strategy discussions disappear faster than free pizza at a meetup.

Discord’s search functionality has some serious limitations that make it unreliable for community knowledge management. The search function is notoriously problematic. Updates last year actually made it worse by removing key features like image previews in search results, removing the in-channel filter option, and eliminating the ability to easily search across an entire server.

Even when it does work, the search experience is frustrating. You often have to type exact phrases to find anything, results don’t display properly, and the system frequently breaks when scrolling through multiple pages. If you’re looking for a message you know exists, you might have to search multiple times just to get it to show up.

Another huge problem is that none of your community’s knowledge can be found through Google. Your members might solve the exact problem someone’s looking for, but they’ll never find it because it’s all locked away in Discord’s chat history. For most communities, you really want something that:

  • Lets conversations develop naturally (not everything needs an immediate response)
  • Keeps knowledge accessible and searchable
  • Doesn’t require members to be online 24/7 to stay involved

Don’t get me wrong – Discord is fantastic for certain things like gaming communities or live events where real-time chat is crucial. But for building lasting communities with valuable knowledge sharing? It’s like trying to run a library where all the books disappear after a week.

The best communities need space for deep discussions, easy ways to find old information, and the ability to engage meaningfully without feeling like you’re drinking from a firehose. Discord just wasn’t built for that.

Discord’s built-in analytics capabilities are severely limited for meaningful community management. While Discord Insights provides basic metrics for server health and activity, it falls short in delivering the comprehensive data needed for strategic community development.

The real challenge lies in tracking long-term community health and member engagement patterns. Without third-party analytics tools, community managers are essentially flying blind when it comes to understanding:

  • Member retention rates
  • Content effectiveness
  • Engagement patterns across different channels
  • Peak activity times
  • Voice channel usage
  • Individual member contributions

Look, I’m not saying it’s impossible to build a thriving community on Discord – plenty of communities have done it successfully, and some are absolutely crushing it. The platform can work well if you’re willing to put in the extra effort and implement robust systems to overcome its limitations. You’ll need dedicated moderators, excellent documentation practices, and probably some third-party tools to make it work smoothly.

The point isn’t that Discord is bad – it’s that you’re choosing to build your community on hard mode. It’s like choosing to write a novel on Post-it notes. Can it be done? Sure. Have people done it? Probably. But why make things harder than they need to be when there are tools specifically designed for what you’re trying to accomplish? If you’re already running a successful Discord community, keep rocking it! But if you’re just starting out or planning a new community, it’s worth considering platforms that better align with your community’s goals and needs.

David DeWald

Building Online Communities since 1998 | Full Stack Community Professional | Host of Community Live

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