September 20, 2023

The Ultimate Checklist for Launching a Community

By David D.

Launching a community can be an exciting venture, but it requires careful planning and strategic execution. This Ultimate Checklist for Launching a Community, emphasizes the importance of clear communication and purpose. Before diving into the creation of your community, it’s crucial to define the topic or theme and ensure that all branding, messaging, and content are in harmony with this vision.

As with all things “Community” items on this may or may not apply to what you are doing. Please add or remove items as needed to launch your community.

Whether your community is interest-based, support-focused, educational, or centered around a specific hobby or discussion topic, understanding and articulating the community’s purpose is key to achieving your goals and fostering a vibrant, engaged community.

Updated: Jun. 11, 2024

Note: You must provide the name of the creator and attribution parties, a copyright notice, a license notice, a disclaimer notice, and a link to the material. CC licenses prior to Version 4.0 also require you to provide the title of the material if supplied, and may have other slight differences., provide a link to the license, and you must indicate if you modified the material and retain an indication of previous modifications. You may do so in any reasonable manner, but not in any way that suggests the licensor endorses you or your use.

Define the Needs of the Users

  • Conduct user research to understand the target audience’s needs, preferences, and pain points
    • Identify the demographic characteristics of the target audience (age, gender, location, interests, etc.)
      •  Conducting surveys or focus groups: Surveys and focus groups can provide valuable insights into the demographic characteristics of a target audience. Questions can be designed to gather information on age, gender, location, interests, and other relevant factors.
      •  Analyzing website analytics: Website analytics tools can provide data on the age, gender, location, and interests of website visitors. This data can be used to create a picture of the target audience.
      •  Using social media analytics: Social media analytics tools can provide data on the demographic characteristics of a target audience, including age, gender, location, and interests.
      •  Conducting market research: Market research can provide valuable insights into the demographic characteristics of a target audience. This can include analyzing data from government reports, industry reports, and academic studies.
      •  Creating buyer personas: Buyer personas are detailed profiles of ideal customers. They can include information on age, gender, location, interests, and other relevant factors. Creating buyer personas can help to identify the demographic characteristics of a target audience.
      •  Analyzing customer data: Analyzing customer data can provide valuable insights into the demographic characteristics of a target audience. This can include analyzing data on customer age, gender, location, and purchase history.
      •  Using online tools: There are several online tools available that can help identify the demographic characteristics of a target audience, such as Google Analytics’ Demographics and Interests Reports, and Facebook Audience Insights.
      •  Conducting customer surveys: Conducting customer surveys can provide valuable insights into the demographic characteristics of a target audience. Surveys can be conducted via email, social media, or in-person.
      •  Analyzing industry trends: Analyzing industry trends can provide valuable insights into the demographic characteristics of a target audience. This can include analyzing data on industry growth, market share, and customer demographics.
      •  Conducting competitor analysis: Conducting competitor analysis can provide valuable insights into the demographic characteristics of a target audience. This can include analyzing data on competitors’ customers, such as their age, gender, location, and interests.
    • Analyze the user’s current online behavior and habits /
      •  Web analytics tools: Utilize tools like Google Analytics, Adobe Analytics, or Matomo to track and analyze user behavior on your website or app, such as page views, bounce rates, conversion rates, and user flow.
      •  Social media analytics tools: Use tools like Hootsuite Insights, Sprout Social, or Agorapulse to analyze user behavior on social media platforms, such as engagement rates, follower growth, and content performance.
      •  User surveys: Conduct surveys to gather information directly from users about their online behavior and habits, such as their favorite websites, social media platforms, and online activities.
      •  Market research reports: Utilize market research reports from reputable sources like Forrester, comScore, or Pew Research Center to gain insights into online behavior and trends.
      •  User interviews: Conduct in-depth interviews with users to gain a deeper understanding of their online behavior and habits, such as their motivations, pain points, and preferences.
      •  Online tracking tools: Use tools like Google Trends, Alexa, or SEMrush to track user behavior and trends on the internet, such as search trends, website traffic, and online advertising.
      •  Mobile app analytics tools: Use tools like Firebase, Flurry, or Localytics to track user behavior in mobile apps, such as app usage, retention rates, and in-app purchases.
      •  Web scraping tools: Use tools like Scrapy, Beautiful Soup, or Ahrefs to extract data from websites and analyze user behavior, such as reviews, ratings, and comments.
      •  A/B testing tools: Use A/B testing tools like Optimizely, VWO, or Unbounce to test different versions of a website or app and analyze user behavior, such as conversion rates, click-through rates, and user engagement.
      •  Machine learning algorithms: Use machine learning algorithms to analyze large datasets and identify patterns in user behavior, such as predicting user churn, recommending content, or personalizing user experiences.
    • Determine the user’s goals and motivations for joining an online community
      •  Conducting user research: Conduct surveys, interviews, or focus groups to gather information about users’ goals and motivations for joining an online community.
      •  Analyzing user behavior: Analyze user behavior within the community, such as the content they engage with, the discussions they participate in, and the connections they make, to understand their goals and motivations.
      •  Creating user personas: Develop personas based on user research to help identify the goals and motivations of different types of users within the community.
      •  Offering surveys and polls: Offer surveys and polls within the community to gather feedback and gain insight into users’ goals and motivations.
      •  Monitoring user feedback: Monitor user feedback, such as comments, posts, and messages, to understand users’ goals and motivations.
      •  Analyzing user demographics: Analyze user demographics, such as age, gender, location, and interests, to understand the goals and motivations of different user groups.
      •  Providing incentives: Provide incentives, such as rewards or recognition, to encourage users to share their goals and motivations for joining the community.
      •  Hosting community events: Host community events, such as webinars, Q&A sessions, or workshops, to encourage users to participate and share their goals and motivations.
      •  Creating a community mission statement: Create a community mission statement that outlines the goals and values of the community, and encourages users to share their own goals and motivations.
      •  Fostering open communication: Foster open communication within the community, such as through open forums or direct messaging, to encourage users to share their goals and motivations.
    • Identify any obstacles or challenges the user faces in joining or participating in an online community
      •  Technical difficulties: Users may encounter technical issues such as difficulty logging in, slow loading times, or poor user interface design, which can hinder their ability to participate in the community.
      •  Lack of clear instructions: Users may struggle to find information on how to join or participate in the community, or they may be unclear about the community’s purpose or rules.
      •  Difficulty finding relevant content: Users may find it challenging to find content that is relevant to their interests or needs, especially in large communities with a lot of content.
      •  Feeling overwhelmed: Users may feel overwhelmed by the amount of content, the number of members, or the speed of conversations in the community.
      •  Lack of motivation: Users may not see the value in participating in the community or may not feel motivated to contribute.
      •  Fear of rejection or criticism: Users may be hesitant to participate in the community because they fear rejection or criticism from other members.
      •  Lack of time: Users may not have the time to actively participate in the community, especially if they have other commitments such as work or family obligations.
      •  Lack of confidence: Users may not feel confident in their ability to contribute to the community, especially if they are new to the topic or feel that their opinions or knowledge are not valuable.
      •  Language barriers: Users who are not fluent in the language used in the community may face challenges in understanding and participating in discussions.
      •  Difficulty in finding like-minded individuals: Users may struggle to find others with similar interests or perspectives in the community, which can make it difficult for them to connect and engage with others.
  • Define the purpose and scope of the online community
    • Determine the topic or theme of the community
      •  Research existing communities: Look at other communities in your niche to see what topics and themes they are covering. Identify gaps in the market that your community can fill.
      •  Brainstorm ideas: Think about the topics and themes that you are passionate about and that align with your purpose and target audience. Brainstorm ideas with your team or potential members to get their input.
      •  Test your ideas: Create a minimum viable product (MVP) or a pilot community to test your ideas. Gather feedback from your members to see what works and what doesn’t.
      •  Refine your topic or theme: Based on your research, brainstorming, and testing, refine your topic or theme. Make sure it is specific enough to provide focus for your community but broad enough to allow for diverse discussions and engagement.
      •  Communicate your topic or theme: Once you have determined your topic or theme, communicate it clearly to your members. Make sure your branding, messaging, and content all align with your topic or theme.
    • Identify the type of community (e.g. interest-based, support-based, educational, etc.)
      •  Purpose: Determine the purpose of your community. What do you want to achieve with your community? Do you want to provide support, share knowledge, promote a hobby, or discuss a particular topic?
      •  Target audience: Who is your target audience? What are their interests, needs, and pain points? What type of community would they benefit from?
      •  Content: What type of content will you create and share within your community? Will it be educational, informative, entertaining, or a combination?
      •  Interaction: How do you want members to interact with each other and with your community? Will it be through discussion forums, social media groups, meetups, or other means?
      •  Goals: What are your goals for your community? Do you want to create a supportive environment, foster collaboration, provide resources, or promote a cause?
      •  Resources: What resources do you have available to create and maintain your community? Consider time, budget, expertise, and technology.
      •  Competition: Research existing communities in your niche. What are they doing well, and what gaps can you fill?
      •  Brand alignment: How does your community align with your brand values, mission, and audience?
      •  Measurement: How will you measure the success of your community? What metrics will you track, and how will you use them to improve and grow your community?
      •  Adaptability: Be prepared to adapt your community as needed. As your members’ needs and interests change, be willing to evolve your community to meet those changes.
    • Define the community’s goals and objectives
      •  Make your goals SMART: Once you have prioritized your goals, make sure they are specific, measurable, achievable, relevant, and time-bound (SMART). This will help you create a clear roadmap for your community and ensure that you are tracking progress effectively.
      •  Communicate your goals: Share your community’s goals and objectives with your members and stakeholders. This will help create alignment and ensure that everyone is working towards the same objectives.
      •  Regularly review and adjust: As your community evolves, it’s important to regularly review and adjust your goals and objectives. This will help you stay focused on what’s important and adapt to changing needs and circumstances.
  • Develop user personas
    • Create detailed profiles of the target audience, including their needs, goals, and behaviors
      • Develop detailed personas that include the following information:
        •  Demographic information: age, gender, job title, industry, location, etc.
        •  Firmographic information: company size, industry, revenue, etc.
        •  Psychographic information: values, interests, attitudes, lifestyle, etc.
        •  Behavioral information: pain points, challenges, goals, behaviors, etc.
        •  Goals and motivations: what drives them, what they want to achieve, etc.
        •  Pain points and challenges: what problems they face, what obstacles they need to overcome, etc.
        •  Preferred communication channels: how they prefer to be communicated with, what types of content they engage with, etc.
        •  Decision-making process: how they make purchasing decisions, what factors they consider, etc.
        •  User story: a narrative that describes a typical scenario of how the persona might interact with your product or service.
      •  Validate the personas: Once you have created the personas, validate them by testing them with your existing customers and gathering feedback. This will help you refine the personas and ensure they accurately represent your target audience.
      •  Use the personas: Use the personas to guide your marketing strategy, messaging, and content creation. Ensure that all marketing efforts are tailored to the needs, goals, and behaviors of your target audience.
      •  Review and update: Regularly review and update your personas to ensure they remain accurate and relevant. This will help you stay in tune with changes in your target audience’s needs and behaviors over time.
    • Use these personas to guide decision-making throughout the development process
      •  Keep the personas in mind during Community meetings: Encourage team members to bring up the personas during Community meetings and use their characteristics and needs to guide discussions and decision-making.
      •  Use personas to prioritize features: Use the personas to prioritize features and ensure they align with the target audience’s needs and goals. Ask, “Which features will be most valuable to our primary persona?” or “Will this feature address a key pain point for our secondary persona?”
      •  Create user stories based on personas: Write user stories that are based on the personas’ needs and goals. This helps ensure that the Community is being built with the target audience in mind.
      •  Use personas to guide design decisions: Use the personas to guide design decisions, such as the layout of the user interface, the language used in messaging, and the overall visual design.
      •  Conduct user testing with personas: Conduct user testing with people who match the target audience’s personas. This helps validate that the Community is meeting the needs and goals of the target audience.
      •  Keep personas up-to-date: Keep the personas up-to-date as the Community and target audience evolve. This ensures that the personas remain relevant and useful for guiding decision-making.
      •  Encourage a culture of empathy: Encourage a culture of empathy within the development team, where team members are encouraged to consider the needs and goals of the target audience when making decisions.
      •  Use personas to guide content creation: Use the personas to guide content creation, such as blog posts, social media posts, and marketing materials. This helps ensure that the content is resonating with the target audience.
      •  Use personas to guide customer support: Use the personas to guide customer support, such as the language used in support interactions and the types of issues that are most likely to arise for each persona.
      •  Use personas to guide Community roadmap: Use the personas to guide the Community roadmap, this helps ensure that the Community is being developed in a way that will meet the needs and goals of the target audience.


Stake Holders:

Ask about their target timeline/launch date for the community to understand any deadlines.

Inquire about past efforts at community-building to learn from successes/failures.

Determine if there will be monetization efforts and if so, what metrics will be most important (e.g. engagement, transactions, etc.).

Gauge commitment to moderation/upkeep of the community long-term.

Identify any similar projects at their organization for synergy.


What are the business goals for creating this online community?

Who is the target audience for the community?

What types of discussions or content do you want the community to focus on?

How will success be measured for this community? What metrics are most important?

What resources can be allocated to launching and maintaining this community?

What other online communities should we look at as examples? Which are most similar to your goals for this one?


Ask about preferred frequency of checking/contributing to get a sense of pace.

Ask about preferred frequency of checking/contributing to get a sense of pace.

Determine what would inspire customers to become leaders/creators of content.

Find out pain points with existing communities like clutter, toxicity, lack of focus.

Ask how they discovered interest areas to guide content categorization.

Identify preferred devices/platforms for accessing the community.

Gauge interest in in-person meetup opportunities if a hybrid model.

Solicit examples of ideal community experiences to shape features and tone.


What topics or industries are you interested in discussing?

What goals would you like to accomplish by participating in an online community?

How do you typically find and engage with online communities currently?

What features would you find most valuable in an online community (e.g. forums, groups, profiles, messaging)?

How much time would you be willing to commit to participating in a new community?

What obstacles might prevent you from engaging regularly in a new community?

What incentives would motivate you to contribute your knowledge or advice on the community?

Find a Community Platform

You absolutely need to check out Jenny Weigle’s “The Go-To List for Online Community Platforms, Tools, and More

  • Research and evaluate available community platforms
    • Consider factors
      •  Define your requirements: Before starting your research, it’s important to define your requirements and what you’re looking for in a community platform. Consider the size of your community, the features you need, and your budget.
      •  Research popular platforms: Start by researching popular community platforms such as Facebook Groups, LinkedIn Groups, Slack, Discord, and Ning. Look at their features, pricing, and user base to determine if they might be a good fit for your community.
      •  Look at niche platforms: If you’re looking for a platform that caters to a specific niche, such as a platform for artists or musicians, look for niche platforms that cater to your needs.
      •  Check out open-source options: If you’re looking for a customizable solution, consider open-source community platforms such as Moodle, Claroline, and Sakai. These platforms are free and can be customized to meet your specific needs.
      •  Read reviews and case studies: Look for reviews and case studies of community platforms to see how they’ve worked for other communities. This can give you insight into the pros and cons of each platform and help you make an informed decision.
      •  Check out the user interface: The user interface is an important aspect of a community platform. Look for a platform that is easy to use and intuitive for your members.
      •  Consider scalability: Make sure the platform you choose can scale with your community. If you anticipate your community growing quickly, choose a platform that can handle increased traffic and members.
      •  Evaluate security features: Security is important for any community platform. Look for a platform that has robust security features, such as encryption, secure login, and data backup.
      •  Check out the support and resources: Look for a platform that offers good support and resources, such as documentation, tutorials, and customer service. This will help you get the most out of your community platform.
      •  Test the platform: Finally, test the platform with a small group of members before committing to it. This will give you a chance to see how the platform works in practice and make any necessary adjustments before launching it to your entire community.
    •  Look for a platform that aligns with the defined purpose and scope of the community
  • Evaluate the pros and cons of building a custom platform versus using an existing platform
    • Custom Platform:
      • Pros:
        •  Customization: A custom platform allows you to tailor the platform to your community’s specific needs and branding. You can create a unique user experience that aligns with your community’s values and goals.
        •  Control: With a custom platform, you have full control over the features, functionality, and user data. You can make changes and updates as needed, without relying on a third-party provider.
        •  Security: A custom platform allows you to implement robust security measures to protect your community’s data and ensure their privacy.
        •  Integration: You can integrate a custom platform with other tools and systems that your community uses, creating a seamless user experience.
      • Cons:
        •  Cost: Building a custom platform can be expensive, especially if you need to hire developers and designers to build it from scratch.
        •  Time-consuming: Building a custom platform can take time, requiring a significant investment of time and resources.
        •  Maintenance: Once the platform is built, you’ll be responsible for maintaining and updating it, which can be time-consuming and costly.
        •  Limited functionality: A custom platform may not have the same level of functionality as an existing platform, limiting the features and tools available to your community.
    • Existing Platform:
      • Pros:
        •  Cost-effective: Using an existing platform can be cost-effective, as the development and maintenance costs are spread across a larger user base.
        •  Faster setup: Existing platforms can be quickly set up and launched, allowing you to get your community up and running faster.
        •  Features and functionality: Existing platforms typically have a wide range of features and tools available, which can enhance the user experience for your community.
        •  Scalability: Existing platforms can often handle large numbers of users and traffic, making them scalable as your community grows.
      • Cons:
        •  Limited customization: Existing platforms may not offer the same level of customization as a custom platform, limiting your ability to tailor the platform to your community’s unique needs.
        •  Lack of control: When using an existing platform, you have less control over the features, functionality, and user data.
        •  Security risks: Existing platforms may have security risks that you need to mitigate, as you’ll be responsible for protecting your community’s data.
        •  Integration limitations: Integrating an existing platform with other tools and systems may be limited or impossible, creating a disjointed user experience.

Build Out the Community Platform

  • Develop a community architecture and design
    • Determine the layout and structure of the community, including the homepage, sections, and features
      •  Research existing communities: Look at other communities in your niche or industry to see how they’ve designed their layout and structure. Identify what works well and what doesn’t. This will give you ideas and inspiration for your own community’s design.
      •  Determine the main sections of your community: Consider what main sections your community will need to have. For example, you might have a homepage, a forum, a resources section, and a members’ area. Think about what sections will be most important for your community and how they’ll be organized.
      •  Plan the homepage: The homepage is the first thing members will see when they visit your community, so it’s important to make it visually appealing and easy to navigate. Consider what elements you want to highlight on the homepage, such as a welcome message, a list of recent discussions, or a call-to-action to encourage members to participate.
      •  Plan the layout of each section: Once you’ve determined the main sections of your community, think about the layout of each section. Consider how you want to organize the content, what features you want to include, and how you want members to interact with the section.
      •  Plan for user-generated content: Your community’s members will likely want to create and share content. Make sure your layout and structure allow for this and that it’s easy for members to find and engage with user-generated content.
      •  Plan for engagement and interaction: Communities are all about interaction and engagement. Think about how you want to encourage members to engage with each other and with the community as a whole. Consider features like discussion forums, live chat, and event calendars.
      •  Plan for scalability: As your community grows, your layout and structure will need to adapt. Make sure your design is scalable and can handle an influx of new members and content.
      •  Test and iterate: Once you’ve designed your community’s layout and structure, test it with a small group of members. Get their feedback and make changes as needed. Iterate until you have a design that works well for your community and meets their needs.
    • Create a wireframe or prototype to visualize the community’s layout and functionality
      •  Choose a tool: There are many tools available for creating wireframes and prototypes. Some popular options include Penpot, Figma, Sketch, Adobe XD, InVision, and Axure. Select a tool that fits your needs and skill level.
      •  Create a low-fidelity wireframe: Start by creating a simple wireframe that outlines the basic layout and structure of your community. Use simple shapes and placeholder text to block out the main elements. This will help you quickly iterate and make changes without investing too much time in details.
      •  Refine the wireframe: Once you have a basic wireframe, refine it by adding more details such as the navigation menu, header, and footer. Consider the layout of the content and how it will be organized.
      •  Add interactivity: Turn your wireframe into a prototype by adding interactivity. Use your chosen tool to create clickable elements, such as buttons, links, and dropdown menus. This will give you a better sense of how the community will function and allow you to test the user experience.
      •  Test and iterate: Share your prototype with a small group of people, such as potential members or stakeholders, and gather feedback. Use their input to refine the design and make improvements.
      •  High-fidelity prototype: Once you have a solid understanding of the layout and functionality, create a high-fidelity prototype that includes the final design elements, such as colors, fonts, and imagery. This will give you a true representation of what the final product will look like.
      •  Test again: Test the high-fidelity prototype with a larger group of people to gather feedback and make any final adjustments before development.
  • Develop the community’s content strategy
    • Determine the types of content to be shared and created within the community (e.g. articles, videos, discussions, etc.)
      •  Research existing communities: Look at other communities in your niche to see what types of content they are sharing. Identify the gaps in the market and what types of content are not being shared.
      •  Determine the formats: Once you have identified the types of content, determine the formats that will work best for your community. For example, articles, videos, podcasts, webinars, infographics, and social media posts.
      •  Consider the lifecycle stage: Determine the lifecycle stage of your community members. Are they new members, established members, or somewhere in between? Tailor your content to their needs and interests at each stage.
      •  Encourage user-generated content: Encourage your community members to create and share their own content. This can include user-generated articles, videos, and discussions.
      •  Foster engagement: Create content that fosters engagement and encourages community members to participate. This can include surveys, polls, quizzes, and gamification.
      •  Provide value: Ensure that the content you provide is valuable to your community members. This can include educational content, informative content, or entertaining content that resonates with your audience.
      •  Monitor and adjust: Monitor the performance of your content and adjust your strategy accordingly. Analyze the engagement metrics, such as likes, comments, and shares, to determine what types of content are resonating with your audience.
    • Develop guidelines for content creation and moderation
      •  Determine the types of content that are allowed in your community. For example, articles, videos, images, and discussions.
      •  Establish content standards: Establish standards for content creation and moderation. This includes grammar, spelling, tone, and style.
      •  Define prohibited content: Define the types of content that are not allowed in your community. This may include offensive language, hate speech, spam, and controversial topics.
      •  Establish moderation policies: Establish policies for moderating content and behavior. This includes the process for reporting and addressing inappropriate content, and the consequences for violating the guidelines.
      •  Define user roles: Define the roles and responsibilities of community members, moderators, and administrators.
      •  Establish communication channels: Establish communication channels for community members to provide feedback and report inappropriate content.
      •  Review and revise: Regularly review and revise your guidelines as needed to ensure they are effective and relevant.
  • Set up the community’s technical infrastructure
    • Choose a hosting solution
      • Start by identifying your community’s requirements
        •  Number of members
        •  Storage space
        •  Bandwidth
      •  Determine your website’s needs and requirements
      •  Consider the type of hosting solution (shared, VPS, dedicated, cloud)
      •  Research and compare different hosting providers
      •  Evaluate the server performance and reliability
      •  Check the available storage and bandwidth limits
      •  Analyze the scalability options
      •  Assess the security measures offered
      •  Consider the level of technical support provided
      •  Review the pricing and payment options
      •  Read customer reviews and ratings
      •  Test the user interface and control panel of the hosting solution
      •  Make a final decision and sign up for the chosen hosting solution
      •  Consider any additional features or services provided by the hosting solution (e.g., domain registration, email hosting)
    •  Configure the community’s security settings and implement security measures
    •  Set up the community’s integrations with other tools and services (e.g. email marketing, project management, etc.)
  • Develop and implement community features and functionality
    •  Create and customize the community’s features, such as discussion forums, groups, and user profiles
    •  Implement user authentication and access control mechanisms
    •  Develop and implement moderation and content management tools

Find your Audience

  • Define the Community marketing strategy
    •  Determine the channels and tactics to reach the target audience (e.g. social media, email marketing, content marketing, etc.)
    •  Develop a messaging framework that resonates with the target audience and highlights the community’s unique value proposition
  • Create marketing materials
    •  Develop a landing page on your dot com to promote the community and provide information about its purpose and benefits
    •  Work with your social media accounts and develop a content calendar to promote the community and engage with potential members
    •  Develop email marketing campaigns to nurture leads and encourage sign-ups
  • Leverage influencers and partnerships
    •  Identify influencers and partners who align with the community’s purpose and target audience
    •  Collaborate with influencers to promote the community and create content
    •  Develop partnerships with organizations and businesses to expand the community’s reach and offer additional resources and benefits to members

Launch the Community

  • Test and refine the community platform
    •  Conduct user testing to identify any issues or areas for improvement
    •  Refine the community’s features and functionality based on user feedback
  • Launch the community
    •  Promote the community through marketing channels and influencer partnerships
    •  Encourage early adopters to join and provide feedback
    •  Monitor the community’s performance and make adjustments as needed
  • Drive engagement and growth
    •  Develop a content calendar and content marketing strategy to engage members and attract new ones
    •  Encourage user-generated content and participation through contests, challenges, and rewards
    •  Monitor analytics and adjust the marketing strategy to optimize growth and engagement

Post-Launch Activities

  • Monitor and analyze community performance
    • Determine what metrics you want to track and measure.
      • Engagement comments
        •  Likes
        •  Shares
        •  Posts
    •  Membership growth
    •  Page views
    •  User-generated content
    • Utilize analytics tools
      •  Google Analytics
      •  Social media insights
      •  Community platform built in analytics
    • Analyze user behavior
      •  How members are navigating your community
      •  What content they are engaging with
      •  Where they may be dropping off
    • Conduct surveys to gather feedback from members and gain insights into their
      •  Needs
      •  Interests
      •  Pain points
    • Monitor sentiment to understand the overall feeling of your community.
      •  Positive
      •  Negative
      •  Neutral
    • Identify trends and patterns in your community’s performance.
      •  Are there certain topics or types of content that are driving engagement?
    • Use data to make informed decisions about your community strategy.
      •  If you see that engagement is low, consider adjusting your content strategy or launching a new initiative to boost engagement.
    • Establish User Advocacy.
      •  Continuously monitor and analyze your community’s performance and make adjustments as needed to optimize its success.
      •  Highlight User-Generated Content: Showcase exceptional content created by community members. This could involve featuring them on the community platform’s homepage, social media channels, or even in email newsletters.
      • Implement a Recognition and Rewards System: Acknowledge and reward members for their contributions. This could include badges, points, special titles, early access to new features, exclusive content, or even tangible rewards.
      • Create Opportunities for User Storytelling: Encourage members to share their experiences and how the community has benefited them. This could be facilitated through testimonials, case studies, blog posts, or video features.
      • Facilitate User-Led Initiatives: Empower members to take ownership by letting them lead projects, discussions, workshops, or events related to the community’s theme.
      • Seek User Feedback and Implement It: Actively solicit feedback on ways to improve the community and demonstrate a commitment to incorporating valuable suggestions from members.
      • Establish a Community Ambassador Program: Identify highly engaged members and invite them to become official representatives of the community, giving them a platform to share their passion and attract new members.
      • Develop Co-Created Content or Resources: Collaborate with community members on creating valuable resources, such as guides, templates, or tutorials, that benefit both the community and the individuals involved.


Copyright – David DeWald. CC-BY-4.0 –

David D.
David D.

Building Online Communities since 1998 | Full Stack Community Professional | Host of Community Live