February 2, 2023

Social Media vs Community Management

By David D.

Social media and community management are all about building and maintaining a presence on the internet. Both involve managing and engaging with audiences, but there are some key differences between the two.

Social media management is about creating and sharing content on social media platforms like Facebook, Instagram, and Twitter, as well as monitoring and responding to comments and messages. The goal is to build and maintain a strong presence on social media, increase brand awareness and ultimately drive more traffic and sales. To do this, social media managers need to be creative and strategic thinkers, as well as being able to analyze metrics and adjust their strategy.

On the other hand, community management is about building and moderating a community of users on a website or other online platform. This can include creating and promoting discussion forums, moderating user-generated content, and developing and implementing community guidelines. The goal is to foster a sense of community and engagement among users, and to create a sense of loyalty and trust with the brand. To do this, Community Professionals need to be strong communicators and have the ability to moderate and manage online conversations. They also need to understand the community they’re working with and be able to identify and respond to the needs and concerns of community members.

In short, social media management is about building a presence on social media platforms, while community management is about building and engaging a community of users on a website or other online platform. Both require a mix of creativity, strategy, and analytical skills, as well as strong communication skills.

David D.
David D.

Building Online Communities since 1998 | Full Stack Community Professional | Host of Community Live