February 15, 2023

What is a Full Stack Community Professional?

By David DeWald

Introducing the Full Stack Community Professional

A Full Stack Community Professional is someone who manages and grows an online community across all layers of the community’s technology stack. This includes front-end development, back-end development, and analytics. Let’s take a closer look at what this means.

The Front End

They are responsible for creating and managing the community’s user interface and user experience. This involves creating a visually appealing, user-friendly interface that is easy to use and navigate for the community members. They need to understand the needs of the community members and create an interface that meets their requirements. The front-end of a community may also involve web technologies such as HTML, CSS, and JavaScript, and a good understanding of Search Engine Optimization.

The Back End

A Full Stack Community Professional will be responsible for managing the server-side logic and business logic of the online community. This includes managing user accounts, user roles and permissions, and ensuring that the community functions smoothly. They need to be responsible for managing the community’s guidelines, policies, and rules to ensure that the community remains a safe and positive environment for its members. They need to have a deep understanding of the community’s culture and values and be able to develop and implement policies that align with them. This includes handling user reports and violations of community standards and working with other teams, such as legal and policy, to ensure the community is compliant with relevant laws and regulations. Additionally, they must work closely with other internal teams, such as marketing and product development, to ensure that the community’s goals align with the overall business goals. This involves collaborating with other teams to create and implement community engagement strategies that help the community grow and support the business objectives.

Analytics

A Community Professional is responsible for tracking and analyzing community data, such as user engagement and activity metrics, to understand how the community is performing and make data-driven decisions to improve engagement and growth. They need to be able to analyze this data, identify trends, and develop strategies to optimize the community’s performance. This may include knowledge of third party analytics tools like Google Analytics.

In addition to technical skills, they will need to have strong communication skills and the ability to connect with community members to understand their needs and concerns. They need to have an approachable attitude and be open to feedback to develop and implement community engagement strategies that foster engagement and growth. Monitoring and analyzing community metrics are vital to developing data-driven decisions that can be applied to improving engagement and growth. Collaboration with other teams, such as marketing and customer support, is essential to achieving the community’s goals.

In summary, a Full Stack Community Professional is a crucial role that manages the growth and development of an online community across all layers of its technology stack. They are responsible for creating and managing an attractive, user-friendly interface, ensuring the smooth operation of the community, tracking user engagement data, and collaborating with other internal teams to align the community’s goals with business objectives.

David DeWald

Building Online Communities since 1998 | Full Stack Community Professional | Host of Community Live

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